The importance of blogging for lawyers
We’ve all heard about “blogs”, but what are the real benefits and why should we dedicate so much time to maintaining one? Well, blogging can actually serve more functions than what appears initially. When considering that most web users are online to search for information (in one form or another), you have to see a blog as not just significant, but as a necessity. Blogging not only serves as a great platform for providing information to your audience, but can produce significant advantages over your competitors. Below, I will systematically break down those advantages and how you can most efficiently apply these benefits towards your practice.
The SEO Power of Google’s Plus 1 for Lawyers
Before we begin, you might want to watch this short video on what Google +1 is exactly.
The Benefits of SEO for Law Firms
When considering that people are no longer reading the newspaper or searching phonebooks to find the things that they need, you have to then wonder what new medium they’re using. The answer to that question is online search engines like Google, Yahoo, and Bing. What was originally only implemented in public libraries for finding books has now become the dominant form for finding information, services, and products. As a result of this new transfer from the age of tangible to digital information, there is now a world of efficiencies, profits, and other untold benefits. Below I will systematically break down those benefits and why SEO plays a key role in the performance of marketing your law firm online.
The Importance of Tracking Online Leads for Lawyers
The most important factor in the optimization of any online legal marketing campaign is tracking the performance. Lawyers waste thousands of dollars each year and countless hours on marketing campaigns that simply don’t yield the desired results. By implementing the strategy of continually tracking the performance and making subtle adjustments, your marketing investments can become extremely profitable. Below I will systematically break down some of the most common and effective lead tracking solutions.
The Importance of Social Media for Lawyers
Aside from client referrals and search engine optimization, social media has single handedly become the most cost-effective form of marketing. For the first time in history, lawyers now have social platforms designed to inform and engage their perspective audience. There has never before been a time when you could so easily express your company message and industry knowledge to such a large mass of people. When considering the overwhelming reach and user volume of social media, it’s hard to believe that your only cost is time. Below I will systematically break down every potential social solution and how it can positively affect the online campaign for your law firm.
Every year lawyers spend thousands if not tens of thousands of dollars ineffectively trying to market their law firm. Many lawyers either neglect or are unaware of the tools available to them which would allow for enhancing efficiency of their campaign and cut costs simultaneously. By following the 7 steps in this conversion optimization guide, you stand a significantly better chance at achieving your businesses, financial, and marketing goals.
Have a prominent call to action
Some of the questions that you need to ask yourself:
• Does my website have a clear call to action?
• Is my businesses contact information easily visible?
• Can your business be contacted right away such as a web form or email address?
• Does the web site visitor know what to expect from taking a given action?
Call to action simply means that your website needs to quickly convey what practice areas you offer and how you can assist the user in their needs. In addition to the user knowing what you do, they now need to know how to contact you. It is imperative that you not only have a contact page, but include a contact number directly on the homepage. It is also advisable that you use a contact form or attach a Vcard containing email, phone, and physical address.
Aside from having an aesthetically pleasing website optimized for conversions, the success of any online campaign is derived from utilizing cost-effective marketing solutions. Obviously, certain marketing solutions will work better than others depending on the practice areas of your law firm. However, the key is trying what has worked for others, analyzing the results, and finally making subtle adjustments. I’m going to systematically break down the 5 most reliable and cost-effective forms of marketing that have proven to yield exceptional results for our lawyers.
Search Engine Optimization
I mention SEO first considering that on average, it has proven time and time again to be the most cost-effective of all potential solutions. Search Engine Optimization, for those that don’t know, simply means to increase your online exposure through search engines such as Google, Yahoo, and Bing. The reason that SEO is so effective is due to the fact that you are connecting a user that is proactively searching for the services that you have to offer. This type of traffic yields the lowest bounce rate, highest engagement percentage, and typically the highest conversions depending on your practice areas. Now that we know why search engine optimization can be an effective tool for procuring clients, we need to discuss how a website is actually optimized so that it may organically show up in search results for users.
Search Engine Optimization can have an extremely high rate on return, if the proper keyword research is conducted. When it comes to selecting keyword phrases related to your firm, you need to know which keywords will yield the highest converting traffic. To determine the profitability of any keyword phrase, we need to calculate a few different factors. Listed below, I will systematically break down those factors and how they play a key role in any successful optimization campaign.
The first thing we need to analyze is the intent of what the search engine user is looking for. The more accurately we match the keyword phrase with the intent of the user, the more relevant our search results will be for our audience. By increasing the relevancy of our traffic, you increase the conversion percentage of your website. For most local law firms, it’s safe to say that their geographical location and practice areas make for a great starting point when choosing keywords. For example: “dallas texas personal injury”. Obviously, this keyword phrase is relevant to anyone in the Dallas area that is actively seeking a law firm for personal injury. Had you shown up in their search results and were relevant, your firm could then be the recipient of that new potential client. You can quickly see the value of intent relevancy and why we now need to discuss the competition levels for these keywords.
What originally thought to be a man’s dream coming true ended up turning into a complete nightmare. The winner of the $1 million dollar Texas jackpot set out to reclaim his prize only to be defrauded by the clerk working at a local convenience store in Grand Prairie.
The suit was filed by an Austin law firm Howry Breen & Herman LLP on behalf of the victim Willis Willis against both the Texas Lottery and the Lucky Mart in Grand Prairie. This was only after a two year battle between Willis and the Texas Lottery to receive further information about the lottery that took place on May 2009. His efforts had got him nowhere and the Texas Lottery refuses to pay his reward considering it was already redeemed by the lottery agent at the convenience store.
Last July, a young 11 year old girl became the victim of rape by one of the summer counselors at the YMCA. The girl was found to not only be pregnant, but also had contracted a sexual transmitted disease from the 18 year old counselor.
The girl had given birth to the baby earlier in 2011 and was successfully treated for the disease that she had contracted. However, the girl’s parents have filed charges against Martel A. Jones, the summer counselor and a civil suit against YMCA for negligence.
The plaintiffs claim that YMCA failed to properly train and supervise their summer counselor. In addition, the authorities were not contacted after the incident occurred. They did inform the parents that there had been allegations and immediately fired Jones for misconduct with one of their members.